The internet has made it possible for more people than ever before to fulfill their dream of starting a small business. All you need is an idea, an internet connection, and someone who is willing to design a webpage for you, and you will be able to call yourself an online entrepreneur. Before you get too excited, you do want to consider the fact that every single year online businesses, especially ones that are less than a year old fail, there are some things you can do to make sure that when you start a small business online that yours will succeed where others have failed.It is now unusual when people decide that they are going to start a small business online, they assume it isn’t going to cost them anything. While getting the business up and running won’t cost as much as creating a brick and mortar business would, there will still be come expenses, mostly marketing. Before doing anything rash, you are going to want to take a careful look at your personal finances and ask yourself if you are in a position where you will be able to give your online business the launch it deserves.A common mistake that many would be online entrepreneurs make when they are about to start a small business online is that they don’t take it seriously. They think that just because they have a good idea, that the product is going to sell itself, but this is not the case at all. If you want your online business to be a success story, you are going to have to learn as much as you can about marketing. There are some entrepreneurs who decide to hire a marketing specialist but this can get pricy. Online marketing isn’t difficult to learn, you just have to be willing to spend some time researching the topic. Keep in mind that once you have opened your online website for business, marketing is something that you are going to have to address every single day, especially during the first year.One of the things you are going to want to keep in mind when you are marketing your online business is that you are going to want gear your marketing specifically to your target audience as opposed to just shooting it out on the web. The best way to identify your target audience is to ask yourself who your ideal customer is going to be.When you start a small business online it can be a challenging experience, but it is also full of possibility. Every so often, you are going to want to remind yourself to sit back and just savor the incredible journey.